As one of the largest US providers, United Healthcare covers every cultural territory. But one of their most reliable resources was getting lost in translation.

Our objective: Break the barrier between Spanish-speaking customers and services they can trust.

To activate a multi-generational audience—with an emphasis on age 60+ family members—we connected the brand to simple reminders of our most meaningful phone calls. With the ones we know, where we can cut to the chase or shoot the shit.